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Google is always tweaking its content crawling and ranking process. Companies need to maintain vigilant awareness of Google’s constant algorithm updates; changes that can drastically affect their website rankings and impact visibility. Googlebot is one such tool used by Google to track webpage updates. They use this information to index the site and determine rankings. […]
Search engine optimization used to be all about keywords and search result rankings. But ideas about SEO are always in flux, so it’s important to keep up-to-date with the latest trends and techniques. Not everyone realizes the importance of social networking sites to SEO. Search engines now include social signals, like the number of Facebook […]
Search Engine Optimization is a constantly evolving process that changes almost as fast as the Internet itself. Not every announced change, however, takes hold. “At this point, the word ‘change’ is pretty much passé in the SEO community,” said Pratik Dholakiya, the Co-Founder and Vice President of Marketing of E2M Solutions. “Every year, we proclaim […]
Google is constantly and tenaciously making updates to its algorithm that continues to change the way designers and content producers approach their respective crafts. One of the most recent changes Google has made is an update to its Top Heavy Algorithm, which penalizes sites that have made their content harder to find. A site is […]