Search Engine Optimization is a constantly evolving process that changes almost as fast as the Internet itself. Not every announced change, however, takes hold. Unique, Quality Content is a must for effective on-page and off-page SEO “At this point, the word ‘change’ is pretty much passé in the SEO community,” said Pratik Dholakiya, the Founder of The 20 Media, a content marketing agency
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Google is always tweaking its content crawling and ranking process. Companies need to maintain vigilant awareness of Google’s constant algorithm updates; changes that can drastically affect their website rankings and impact visibility. Googlebot is one such tool used by Google to track webpage updates. They use this information to index the site and determine rankings. When it comes to the websites and
How to Bury Negative Results on Search Engines with Reverse SEO If you want to suppress negative results that appear on Google when your name or the name of your company is searched, what you’re looking for is known as Reverse SEO. Reverse SEO is commonly used in online reputation management to suppress or bury unwanted results in the SERPs of Google,