Google is always tweaking its content crawling and ranking process. Companies need to maintain vigilant awareness of Google’s constant algorithm updates; changes that can drastically affect their website rankings and impact visibility. Googlebot is one such tool used by Google to track webpage updates. They use this information to index the site and determine rankings. When it comes to the websites and
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Learn about Google BERT algorithm update. Find out why BERT is the most impactful Google algorithm update in years and find out what it means for search engine results and rankings.
How to Bury Negative Results on Search Engines with Reverse SEO If you want to suppress negative results that appear on Google when your name or the name of your company is searched, what you’re looking for is known as Reverse SEO. Reverse SEO is commonly used in online reputation management to suppress or bury unwanted results in the SERPs of Google,