Content Makes the Difference in On and Off Page SEO

Content Marketing SEO

Search Engine Optimization is a constantly evolving process that changes almost as fast as the Internet itself. Not every announced change, however, takes hold. Unique, Quality Content is a must for effective on-page and off-page SEO “At this point, the word ‘change’ is pretty much passé in the SEO community,” said Pratik Dholakiya, the Founder of The 20 Media, a content marketing agency […]

Content Generators Beware…Google Panda Update Looming in the Near Future

Panda Approaching

Google is always tweaking its content crawling and ranking process. Companies need to maintain vigilant awareness of Google’s constant algorithm updates; changes that can drastically affect their website rankings and impact visibility. Googlebot is one such tool used by Google to track webpage updates. They use this information to index the site and determine rankings. When it comes to the websites and […]

Fallout from Recent Update to Google’s Top Heavy Algorithm Expected Soon


Google is constantly and tenaciously making updates to its algorithm that continues to change the way designers and content producers approach their respective crafts. One of the most recent changes Google has made is an update to its Top Heavy Algorithm, which penalizes sites that have made their content harder to find. A site is considered “Top Heavy” if that site’s user […]