Internet MarketingSEO

How to Adjust Your SEO Strategy to Capitalize on Voice Search Trend

Voice Search SEO

What Does the Voice Search Trend Mean for SEO

When technological advancements such as Voice Search come to market, many people are quick to accept them in their everyday lives. This makes it imperative for businesses that want to get found online to stay up-to-date on search engine trends and Search Engine Optimization tactics. Companies that cling on to old search marketing efforts that focus only on web SEO are increasingly loosing new potential customers to competitors that are paying attention and taping into the emerging Voice search trend.

Today’s consumers are using voice search technology to find the products and services that they need. What does the voice search trend mean for SEO? It means that once again, businesses must adapt their advertising efforts to capitalize on technological advancements.

Is Voice Search SEO Worth Paying Attention to?

Google hired Northstar Research to study the latest technology trends. The agency found that more than half of those aged 13 to 18 use their wireless device’s voice search feature every day. Adults are also enjoying the benefits of this technology as the study reported that 41 percent of them use the search feature on a daily basis.

Making SEO Marketing Changes to Target Voice Search Queries

When consumers use a voice search feature to locate a good or service, they are likely using more words to make the request since people automatically use more words while talking than they do when they type. This is changing SEO because people are making longer queries with complex phrasing. Companies can take advantage of this by marketing their products with added detail.

Stephen Mahoney, the producer of SearchEngineNews.com, said, “Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.”

3 Easy Ways for SEOs to Embrace the Voice Search Trend

SEO involves the practice using specific keyword phrases in your website content to increase the chances of a search engine presenting the web pages on which your content is featured near the top of an Internet inquiry for your product or service. Because of this, the easiest ways to embrace the voice search trend is to:

    1. Include long-tail keywords in your content
    2. Use content that reads the way that most people talk (i.e. – conversational content).
    3. Provide direct answers to consumer questions (FAQs, Q&As, etc.)

Long-Tail Keywords Trigger SEO for Voice Queries

To capture customers who prefer to use voice queries, use key phrases instead of short keywords. Make sure that your Internet content features phrases of at least three or four words. With them on your site, consumers will find you more easily.

Conversational Content Increases SEO for Voice Searches

Assess your site’s current content for readability. Make sure that it reads in a natural tone of voice. This is important for voice searches because people are talking directly to the search engine using this same tone. If your content matches their tone, the search engine is more likely to single out your site.

Google Voice Search SEO
Andres Urena

Direct Answers Draw People to Your Site through Okay Google Voice Inquires

Use an FAQ page with content that answers direct questions that customers might verbally ask Okay Google. Often, when people use the voice feature of their wireless device to look for a product or service, they will ask it a specific question. Search engines will guide them to sites that present an exact answer.

New SEO Frontiers Await

By shifting your company’s SEO focus on voice search queries, you may earn new customers that you otherwise wouldn’t and that will help to position your company (website) ahead of the competition. The general acceptance of this technology is already changing SEO. Keep your business at the top of popular web search engines by welcoming it!